Mark Cook is the creator of the Windfall Series, three essential methods for improving work outcomes. Rapid innovation, optimal strategy, or revenue growth are likely perfect to attack your challenge. Mark engages clients and transforms team results via Zoom. His inspiring examples and methods are research-based and proven in practice. Plus Mark offers some professionals continuing professional education. Best of all, Mark's business background allows him to recombine any of his 25 building blocks just for you! His frameworks include three business improvements you can take one step at a time:

Rapid Innovation

Rapid Innovation is a way to provoke exceptional, quick wins. Anyone can improve results by applying five secrets of award-winning innovators. You bond with others online while applying each practice after your priorities become clear. Mark offers a way to solve problems and attack opportunities one step at a time. This coaching changes minds and outcomes so effectively, Mark guarantees it!

Strategy Optimizer

Strategy Optimizer is a four-point upgrade to your plan for leadership and team success. This framework is a way to engage teams in a common, exciting plan with meaning, especially now! Mark takes leaders at any level on a journey through the difference between exceptional and mediocre strategy milestones. Mark transforms strategy into a clear path for cultural change and exceptional business success.

Sales Growth

Growth Point is a change in revenue trajectory caused by seven successes. Mark illuminates the successes that prospects need from you now more than ever to become growing clients. Work using the differences between the five-percent growth of the status quo and the 29-percent growth that great business developers achieve.

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​A bestselling author, Mark Cook has led 9 global studies of 2 million successes with Harvard, Stanford, and Cambridge PhDs. Cook's investigations have included dozens of iconic leaders from the inventors of the cell phone to the fathers of GPS. But Cook's own leadership, rugby, football, ironman, and coaching success may provide the energy he brings to the likes of: Oracle, Zimmer Biomet, Subway, William-Sonoma, Dow, Ragnar, GE, BofA, Home Depot, plus Intermountain, Norton, and NorthBay Healthcare in New York, Los Angeles, Chicago, Seattle, San Francisco, Dallas, Houston, Atlanta, Miami, Tampa, Athens, Toronto, London, Montreal, Stockholm, Vancouver, and more. 

 

“Mark’s concepts are real world, advanced strategies that anyone leading needs.”
-Glenn Seninger, Group Vice President, Oracle

“Mark is a proven business builder and rare leader.”
-Stephen Covey, 7 Habits of Highly Successful People

“Every team faces a next big thing to compete. Cook attacks rapid innovation for teams and better strategy for leaders!”
-John Grant, CFO, Outpar

“The patterns of leadership Cook outlines can and will make a significant difference in revenue gains.”
-Steve C. Wheelwright, PhD, Harvard Business School Emeritus

Examples of Quick Wins

• Five sales teams at a top-five technology firm closed prospects.
• A global accounting team saved hundreds of thousands integrating A/R systems better.
• A food company increased sales 15 percent.
• Two healthcare engineers simplified data storage, saving over $100,000.
• Doctors improved response and patient satisfaction scores.
• Nursing teams improved team process, improving patient care.
• Accountants at a jet manufacturer reshaped cash accounting processes.
• Developers at a top national bank improved mobile app features.
• A merchandise team improved location analysis and doubled millions in sales.
• Purchasing improved a sourcing decision and helped close a $150,000 prospect.
• A national grocer simplified pricing and reallocated $145,000 to produce service.
• A racing company improved sales staff policies, increased event revenue and service.
• A leader on probation gained political support and insights, saving her career.
• ​And many, many more...