Windfall Partners, Mark S. Cook
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Execute the five pivotal acts of elite leaders.
Five-star keynote, bold plan, & execution.
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Boost your odds of elite client outcomes & profit by 12x with a better five-year action plan. Lead with purpose. Execute better. Solve problems.
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 >Speech Clips
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CEO/Author, Mark S. Cook: 5,000 client wins, chief-executive success, tech exits and turnarounds, NY Times bestseller, award-winning studies of elite leaders. Schedule a call above.
Rapid Results and Top Brands
"Mark doubled sales by $7-million."
​​"Integration saved $500,000!"

-IT, Thomson Reuters
-Jeff Barlow, CFO, Former R-Racing
"We raised $145,000 profit day 2!"
​-Dena Peters, Safeway
"Mark got me promoted to CTO."
​-Jeff Stott, CTO, $1.6 bill. firm
Execute the five pivotal acts of elite leaders:
Five-star keynote, bold plan, & execution.
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Boost client outcomes and raise financial
results now. Execute an elite five-year
plan, starting this week. Your path with
sequenced priorities drives growth. Odds
of elite outcomes rise 12x and profit 5x:
- Raise revenue and grow profit quickly.
- Lead people with a core purpose.
- Execute team objectives this quarter.
- Solve problems quickly to pivot.

CEO/Author, Mark S. Cook:
- 5,000 client wins & pivots
- Chief-executive success
- Tech exits and turnarounds
- NY Times and Amazon bestsellers
- Award-winning studies of elite leaders

Let’s schedule a quick, no-obligation call:
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>Speech Videos


​​​​​​​​​​​​​​​Testimonials and Top Brands.
"After missing merchandise sales, we doubled by millions because of Mark." -Jeff Barlow, CFO
​"Our project struggled, then we saved $500,000 on Mark's first day!" -IT, Thomson Reuters
"Our CEO began a CTO search, but Mark got me promoted instead." -Jeff S., $1.6 billion firm​
​"Service declined, then Mark raised results $145,000 day 2!" -Dena Peters, Safeway
 

Successes

Mark has spoken in New York, Los Angeles, Chicago, Seattle, San Francisco, Dallas, Houston, Atlanta, Miami, Athens, Toronto, London, Montreal, Stockholm, Vancouver and 50 more. Mark has helped over 4,000 leaders gain wins for clients and careers.
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>System Summary
 

Client Success Shorts

SVP IT, Jeff Stott, $2-billion Client
CEOs, Lanelle & Troy Butterfield, Promotion & Mgt. Firms

COO: Shayla Hubbard, Business Development Firm
Sales Executive: Dallin Frampton, Corporate Benefits
 

Samples of Single Session Success:

  • Oracle won five prospects.
  • Thompson Reuters saved $500,000.
  • Ragnar grew revenue $7 million.
  • OCT Purchasing sealed $150,000 sale.
  • US Bank upgraded mobile features.
  • IHC Data engineers saved $100,000.
  • Doctors improved patient outcomes.
  • Safeway pricing saved $145,000.
  • Norton nursing lifted patient care.
  • A jet manufacturer improved cash.
  • Several executive clients saved jobs.
  • ​And many, many more...
Owner, Dr. Randle, Eight Orthodontist Offices
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>More Testimonials
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An Advanced System for Leading

Advanced System for Leading

Bold Encounters is a system to lead organizations and teams forward by turning clichés of strategy into an actionable path. Bold Encounters propels teams to accomplish priorities. The nature, timing and cadence of each step is critical. Pave your path now.
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1. Bold Purpose
​​​Fulfill five specific needs for your ideal clients and instill a passion for purpose in your people. Purpose is not just a statement of clichés but “the reason" you organized as a firm to pursue the benefit of a target market. Raise the odds of client delight 4X the status quo.
2. Bold Vision
​Great leaders set clear visions of future client success in every mind. Paint scenes of professional gains five years, just beyond the horizon. A clear vision raises odds of personal passion 17X and client passion 12X the status quo. They create statements and collages.
3. Bold Mission
​​Purpose persists, but great leaders clarify waves of new accomplishments as missions in fewer years. Mobilize all teams with specific achievments. Gain 33% more great work than the status quo. Don't just use "mission" as a synonym for purpose. Gain productivity.
4. Bold Objectives
Great teams share leadership and incentives on three priority objectives. Great teams renegotiate member contributions quarterly and raise esprit de corps to ensure success. ​​​Status quo leaders only develop general culture. You can orchestrate esprit de corps.
5. Bold Goals
​​Great leaders encourage individual steps by supporting weekly goal setting without compulsion. Encourage individuals with informal encounters daily. Even private goals raise weekly and daily success 1/3 more. The status quo holds annual performance reviews.
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>Problem Solving
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Potent Problem Solving

Even thriving leaders hit obstacles on the way to success. ​So after the largest-ever study of award-winning pivots and 4,000 client wins, we offer problem solving to overcome obstacles fast and quickly raise odds of profit gains 5X and client value 11X.
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1. Bold Discovery
Eighty-eight percent of great leaders recall a problem with a client then envision success. Raise odds of scaling client success 4X and impacting profits 3X. Half the status quo solves problems without setting clear client outcomes. 
2​. Bold Immersion
Eighty-seven percent of great leaders scout a prospect's locations, immersing in problems and possibilities. Raise odds of client passion 12X and odds of profit gains 4X. Nearly half the status quo comes to conclusions in their offices. ​
3​. Bold Outreach
Great leaders seek breakthrough ideas from new, adjacent contacts. A Purdue study found outreach brings more success than managing.* We found odds of profit gains rise 3X. ​​The status quo hones management skills.​
*Dr. Michael Glauser, Disertation
4​. Bold Ingredients
​Eighty-four percent of great teams vet 100 real possibilities together, focusing in on one next step. This raises odds of both profit gain and client delight 3X. Status quo leaders brainstorm, posting ideas on walls then picking subjectively.
5​. Bold Delight
Ninety-percent of great leaders finish when, at least, one client contact becomes reference worthy. Thrill a decision maker or key user to raise odds of all clients' delight 4X. The status quo sees finishing as only completing a task.
 
>Testimonials
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What Leaders are Saying

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>More testimonials
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Foundational Findings
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The Core of Better Results

Bold Encounters is an advanced system to lead teams to better outcomes. This complete system of proven steps helps lead people forward on a clear path to success. The method adds rapid problem solving to lead through barriers to different results ​.
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Different and Better
Leading great work is rare and "sticks out" (see chart). We stacked a strategic initiative for each of thousands of leaders upward but then left to right by result:
  • "Poor" client & financial results by leaders are fairly scarce (red).
  • "Status Quo" leadership efforts pile up like a mountain (gray).
  • ​"Great" leadership jets out visibly as better and different (blue).
People often assume popular actions are "best practice," but they are not. For example, of 600 actions, proven to predict strong results, less than two dozen predict greatness. Consider one of 2-million leaders we investigated: Dr. Brad Parkinson, the father of GPS (below).
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Case: The Father of GPS
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Dr. Brad Parkinson led five teams to create GPS. Now, it leads us. The most natural act we do is to pursue a target on a path through obstacles. In our interview, Parkinson shared a GPS display on a plane's windshield, a "pathway in the sky."

​​A picture is worth a 1000 words. So leading a plane through steps on a path is more efficient than cockpits with dials, letters, and numbers. Test pilots lead 747s to steps on paths to save 1600 lbs. of fuel and raise safety. A path leads reality...
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Great leaders, like Parkinson, lead people through the right steps on a path forward:
  1. Parkinson led a bold purpose: new navigation that saves lives.
  2. Parkinson showed a long-term vision: put GPS in every civilian hand. 
  3. He achieved a first success with his mission: fly five rockets into a pit.
  4. Teams achieved bold objectives in shorter waves each quarter.
  5. Individuals set bold goals that contributed to progress weekly.​​
Parkinson timed each step and led problem solving actively along the path.
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topics

Leaders
Sellers
Problem Solving

address

2244 Dallin St.
SLC, UT 84109​
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CONTACT

Let's Talk (calendar)
801-652-3393
​[email protected]
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