Windfall Partners, Mark S. Cook
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Five-Star Keynotes and Consulting
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Get leaders unstuck and thriving with their teams. Bold Encounters is an advanced system for leading through ceilings: 1) Proven steps on a path upward and 2) Potent problem-solving skills. Windfall Partners have: 4000 client wins, chief-executive experience, tech exits and turnarounds, award-winning research, & a NYT bestseller. Talk for five minutes about your: ​priorities, obstacles & goals.
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Five-Star Keynotes and Consulting​​
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Get leaders unstuck & thriving with
their teams. Bold Encounters° is an
advanced system for leading with:
1. Proven steps on a path upward
2. Potent problem-solving skills

Windfall Partners:
- 4,000 client wins
- Chief-executive experience
- Tech exits and turnarounds
- Award-winning leader studies
- NYT and Amazon bestsellers

Take five minutes to discuss your:
​priorities, obstacles & new results.
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>Keynote Clips
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> Speech Clips

Rapid Results and Top Brands
​"Integration saved $500,000!"
-IT, Thomson Reuters
"Mark doubled sales by millions."
-Jeff Barlow, 
CFO, Former R-Racing
"We raised $145,000 profit day 2!"
​-Dena Peters, Safeway
"Mark got me promoted to CTO."
​-Jeff Stott, CTO, $1.6 bill. firm



​​​​​​​​​​​​​​​Testimonials and Top Brands.
"After missing merchandise sales, we doubled by millions because of Mark." -Jeff Barlow, CFO
​"Our project struggled, then we saved $500,000 on Mark's first day!" -IT, Thomson Reuters
"Our CEO began a CTO search, but Mark got me promoted instead." -Jeff S., $1.6 billion firm​
​"Service declined, then Mark raised results $145,000 day 2!" -Dena Peters, Safeway
 

Successes

Mark has spoken in New York, Los Angeles, Chicago, Seattle, San Francisco, Dallas, Houston, Atlanta, Miami, Athens, Toronto, London, Montreal, Stockholm, Vancouver and 50 more. Mark has helped over 4,000 leaders gain wins for clients and careers.
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>See testimonials.

An Advanced System for Leading

Advanced System to Lead

Bold Encounters is a system to lead teams forward by turning clichés of strategy into actionable achievements. Bold Encounters propels teams to accomplish priorities. The nature, timing and cadence of each step is critical. If you lead sales, click "SALES."
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1. Bold Purpose
​​​Great leaders create passion for client success on a path three levels deep. This clarifies success as serving one of twelve core needs. They raise odds of clients delight 4X while the status quo only speaks of purpose as products. 
2. Bold Vision
​Great leaders set clear visions of future client success in everyone's mind. They also foretell people's professional gains. Both horizons are five years out. Visions that are seen raise odds of passion 17X. ​The status quo writes vision statements.
3. Bold Mission
​​Purpose rarely changes. So great leaders add waves of targets to missions, mobilizing cross-functional teams. This gains 33% more great work. ​The status quo uses "mission" to mean purpose, missing an opportunity.
4. Bold Objectives
Great teams share incentives on priority objectives. Great teams renegotiate member contributions quarterly and raise esprit de corps within and across teams. ​​​The status quo boss offers only individual and company incentives.
5. Bold Goals
​​Great leaders encourage individual steps by supporting weekly goal setting without compulsion. Goals may stay private with positive, weekly support from leaders. The status quo requires only annual performance reviews.
 
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>Problem Solving
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Potent Problem Solving

Even thriving leaders hit obstacles on the way to success. ​So after the largest-ever study of award-winning pivots and 4,000 client wins, we offer problem solving to overcome obstacles fast and quickly raise odds of profit gains 5X and client value 11X.
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1. Bold Discovery
Eighty-eight percent of great leaders recall a problem with prospects then envision success. This raises odds of scaling client success 4X and raising profits 3X. Half the status quo solves tasks without clear client outcomes. 
2​. Bold Immersion
Eighty-seven percent of great leaders scout a prospect's locations, immersing in problems and possibilities. Raise odds of client passion 12X and profit gains 4X. Nearly half the status quo comes to conclusions in their offices. ​
3​. Bold Outreach
Great leaders seek breakthrough ideas from adjacent contacts. A Purdue study found outreach brings more success than managing.* We found odds of profit gains rise 3X. ​​The status quo hones management skills.​
*Dr. Michael Glauser, Disertation
4​. Bold Ingredients
​Eighty-four percent of great teams vet 100 real possibilities together, focusing in on one next step. This raises odds of both client delight and profit gain 3X. Status quo leaders brainstorm, posting ideas on walls then picking subjectively.
5​. Bold Delight
Ninety percent of great leaders finish when, at least, one decision maker and user are so thrilled they become reference worthy. Delight to raise odds of importance to clients 4X. ​The status quo finishes by checking off the task.
 
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What Leaders are Saying

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>Video testimonials+

The Core of Better Results

Bold Encounters is an advanced system to lead teams to better outcomes. This complete system of proven steps helps lead people forward on a clear path to success. The method adds rapid problem solving to lead through barriers to different results ​.
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Different and Better
Leading great work is rare and eye catching (see chart). We stacked a "number of initiatives" upward (projects) by their results (left to right):
  • "Poor" client & financial results by leaders are fairly scarce (red).
  • "Status Quo" leadership efforts pile up like a mountain (gray).
  • ​"Great" leadership jets out visibly as better and different (blue).
 
People often assume popular actions are "best practice," but they are not. For example, of 600 actions, proven to predict strong results, less than a dozen predict greatness. Consider one of 11,000 leaders among 2-million we investigated: Dr. Brad Parkinson, the father of GPS (below).
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Prime Case: Father of GPS
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Dr. Brad Parkinson led five teams to create GPS. Now, it leads us. The most natural act we do is to pursue a target on a path through obstacles. In our interview, Parkinson shared a GPS display on a plane's windshield, a "pathway in the sky."

​​A picture is worth a 1000 words. So leading a plane through steps on a path is more efficient than cockpits with dials, letters, and numbers. Test pilots lead 747s to steps on paths to save 1600 lbs. of fuel and raise safety. A path leads reality...
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Great leaders, like Parkinson, lead people through the right steps on a path forward:
  1. Parkinson led a bold purpose: new navigation that saves lives.
  2. Parkinson showed a long-term vision: put GPS in every civilian hand. 
  3. He achieved a first success with his mission: fly five rockets into a pit.
  4. Teams achieved bold objectives in shorter waves each quarter.
  5. Individuals set bold goals that contributed to progress weekly.
Parkinson timed each step and led problem solving actively along the path.​
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topics

Leaders
Sellers
Problem Solving

address

2244 Dallin St.
SLC, UT 84109​
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CONTACT

Let's Talk (calendar)
801-652-3393
​info@WindfallPartners.com
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© COPYRIGHT 2020. ALL RIGHTS RESERVED.
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