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Ideal Client Exercises
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Bold Purpose
Ideal Client Profile: Who is the best decision-maker (role) in the right group of people (family, type or size of company, industry, etc.) for YOUR OFFERING? Weigh 2/3 decision-making ability, and 1/3 direct involvement in the work. List the ideal role and company type, and give a short label for each. Provide reliable sources.
Problem: What are the top three problems an IDEAL CLIENT in an IDEAL ORGANIZATION TYPE faces related to YOUR OFFERING right now? Focus on personal quotes, reliable research, and reports over marketing content. List the top three and give a short label for each. Provide reliable references.
Innate Needs: What is the most profound feeling/thought tied to an innate need/desire that an IDEAL CLIENT in an IDEAL ORGANIZATION TYPE seeks from YOUR OFFERING right now? Consider human physical and psychological needs (and their many variations). Focus on personal communication, reliable research, and quotes over marketing content. List two key words that describe this inner experience, and a short label for each. Provide reliable references.
Differentiator: What would be the three most important differentiator (truly unique) that one firm could offer an IDEAL CLIENT at an IDEAL ORGANIZATION TYPE, given the need for YOUR OFFERING in the SPECIALIZED SEGMENT? Also offer a three-word or less label for each. Please use and list reliable references.
Financial Impact: What are the top three financial line items or ratios that a differentiated provider of YOUR OFFERING , WITH/WITHOUT financial/accounting expertise could offer an IDEAL CLIENT in the IDEAL ORGANIZATION TYPE? Focus on the most valuable impacts. Provide a short label for each. List reliable references.
Bold Vision
Change: What are likely the three biggest changes in the ITEM ABOVE in the YOUR OFFERING industry in five years from now? Focus on personal quotes, reliable research, and reports over marketing content. Also, offer a description plus a three-word or less label for each. Please use and list reliable references.