Windfall Partners and Bold Encounters Brand Essentials
Primary Blue: 15175e
Secondary Blue: 4169dd
Highlight Greens: abdd4d (for design and text on very dark backgrounds) or
a3d54c (for text on medium or light backgrounds)
Contrast Space White: ffffff
Only when needed for instruction and brand mark (pinwheel):
Dark yellow: fdbf49
Bright red: cf0300
Neutral and detail colors:
Medium gray: 717272
Light gray: b8b9b7
Charcoal gray: 231f20 (use this for text and neutral solid design elements)
Fonts:
Helvetica Neue (etc.): Standard text and titles. (similar, narrow fonts for titles when needed or when design improves)
Stone Harbour Italic (only rarely for parent brands, Windfall Partners, always sans serif)
Logos found in folder at this link: https://windfallseries-my.sharepoint.com/:f:/g/personal/mark_windfallpartners_com/EgxYWnQNRA5Cr4FcVYfL4t8BO2iIPcebqZPJsLUupBZG8g?e=jZujSc
Umbrella Company Message:
Execute the five pivotal acts of elite leaders:
Five-star keynote, bold plan, & execution.
[Large Bold Encounters logo with five step pinwheel mark]
Boost client outcomes and raise financial
results now. Execute an elite five-year
plan or pivot. Start this week. Your path will
sequence priorities and drive growth. Odds
of elite outcomes rise 12x and profit 5x:
- Raise revenue and grow profit quickly.
- Lead people with a core purpose.
- Execute team objectives this quarter.
- Solve problems with fast pivots.
CEO/Author, Mark S. Cook:
- 5,000 client wins and pivots
- Chief-executive success
- Tech exits and turnarounds
- NY Times and Amazon bestsellers
- Award-winning studies of elite leaders
Let’s schedule a quick, no-obligation call.
[button]
Testimonials and Top Brands.
"After missing merchandise sales, we doubled by millions because of Mark." -Jeff Barlow, CFO
"Our project struggled, then we saved $500,000 on Mark's first day!" -IT, Thomson Reuters
"Our CEO began a CTO search, but Mark got me promoted instead." -Jeff S., $1.6 billion firm
"Service declined, then Mark raised results $145,000 day 2!" -Dena Peters, Safeway
Primary Blue: 15175e
Secondary Blue: 4169dd
Highlight Greens: abdd4d (for design and text on very dark backgrounds) or
a3d54c (for text on medium or light backgrounds)
Contrast Space White: ffffff
Only when needed for instruction and brand mark (pinwheel):
Dark yellow: fdbf49
Bright red: cf0300
Neutral and detail colors:
Medium gray: 717272
Light gray: b8b9b7
Charcoal gray: 231f20 (use this for text and neutral solid design elements)
Fonts:
Helvetica Neue (etc.): Standard text and titles. (similar, narrow fonts for titles when needed or when design improves)
Stone Harbour Italic (only rarely for parent brands, Windfall Partners, always sans serif)
Logos found in folder at this link: https://windfallseries-my.sharepoint.com/:f:/g/personal/mark_windfallpartners_com/EgxYWnQNRA5Cr4FcVYfL4t8BO2iIPcebqZPJsLUupBZG8g?e=jZujSc
Umbrella Company Message:
Execute the five pivotal acts of elite leaders:
Five-star keynote, bold plan, & execution.
[Large Bold Encounters logo with five step pinwheel mark]
Boost client outcomes and raise financial
results now. Execute an elite five-year
plan or pivot. Start this week. Your path will
sequence priorities and drive growth. Odds
of elite outcomes rise 12x and profit 5x:
- Raise revenue and grow profit quickly.
- Lead people with a core purpose.
- Execute team objectives this quarter.
- Solve problems with fast pivots.
CEO/Author, Mark S. Cook:
- 5,000 client wins and pivots
- Chief-executive success
- Tech exits and turnarounds
- NY Times and Amazon bestsellers
- Award-winning studies of elite leaders
Let’s schedule a quick, no-obligation call.
[button]
Testimonials and Top Brands.
"After missing merchandise sales, we doubled by millions because of Mark." -Jeff Barlow, CFO
"Our project struggled, then we saved $500,000 on Mark's first day!" -IT, Thomson Reuters
"Our CEO began a CTO search, but Mark got me promoted instead." -Jeff S., $1.6 billion firm
"Service declined, then Mark raised results $145,000 day 2!" -Dena Peters, Safeway
