Pay-for-Performance Advertising
admin October 31st, 2005
Windfall Partners deploys a pay-for-action ad-serving platform that helps web-based business find new customers without the overhead and excessive spending found in other web advertising mediums.
With pay-for-performance, businesses can efficiently manage their marketing budgets by paying only when a specified action is performed. Typically, this means a checkout from an online shopping cart, but actions can include successful completion of any online form.
This newest platform is useful for e-commerce retailers, or quote-based businesses with a broad reach.